With a valid EU VAT number you can checkout without paying the applicable 20% VAT, to do this you must enter your VAT number on stage 2 (Details) of the checkout process.
Refer to the below screenshot:
- Click the box beside 'VAT Registered? Tic...'
- This will display two new boxes (Country and VAT Number)
- Complete both boxes
Not all countries apply to this VAT process but you can check your country by looking through the available options under the 'Country' list.